92% new age Indian women aware of feminine health issues, yet reluctant to act: Motherhood Hospitals Report
In a recent survey by Motherhood Hospitals, India’s leading speciality hospital chain offering comprehensive women, children, and fertility care services, revealed that 92% women are aware that their feminine health can affect their mental/emotional health, but only a few takes proactive measures. The survey also indicates that 50% of the women are more likely to discuss their gynae health concerns with the female members of the family and the rest are comfortable discussing it with their friends or spouses, instead of a professional expert.
The survey was carried out to understand the priorities of new age women with regards to feminine health, trace the changes in consumer opinion with respect to female health and explore the reasons for this change. The survey also helped identify the various factors such as women’s social and psychological aspects that could be influencing, as well as, having an impact on their gynae health.
The Motherhood Hospitals’ survey insights:
• Consistent action towards taking care of one’s feminine health is missing
• 55% of Indian women only visit gynaecologists for pregnancy related concerns, whereas 22% visits for menstrual health issues
• Only 11% of women go for regular gynae check-ups
• 54% women shared that they wish to start tracking their health in the future while 38% have not given it much thought
• Only 33% women opted for a follow up checkup after a week or two, whereas 33% said no and rest of the 33% were unsure
• Self-care topped the list for the Indian women, instead of consultation with a specialist
• Top three things that women do to take care of their Gynae Health: Eating healthy, exercising regularly, and keeping stress levels in check
Mr. Vijayarathna Venkatraman, CEO, Motherhood Hospitals, said, “In the recent times with ease of access to digital resources, financial independence and higher levels of awareness, women’s general and reproductive health in India is gaining attention. This was also validated by our survey but the sore point which emerged is the inaction in taking proactive measures. Timely intervention can help control the condition from becoming unmanageable and posing further threats. With an aim to redefine comprehensive healthcare for women, we at Motherhood Hospitals, are committed to providing accurate and transparent information and quality care from our highly proficient medical practitioners to help women with their feminine concerns and get the best of advice and treatment that is available.”
The one-on-one conversations with surveyed women revealed that familiarity with the gynaecologist makes a big difference. Most women do not hesitate to talk about their feminine health issues with their gynaecologists, provided they are comfortable with the doctor and find them to have an unprejudiced mindset. A certain segment of respondents revealed, they prefer going directly to a women specialty hospital when it comes to their regular gynae health checkups. It can be deduced from the survey that while awareness and prioritization of feminine health is high amongst the studied sample, it does not necessarily convert to action (in terms of visiting a gynaecologist), for various reasons. This sentiment leaves a vast opportunity to drive home the message that women need to prioritize their feminine health and take preventive action.
The in-depth qualitative survey was conducted via interviews with 225 women largely from SEC A and B from across millennials, Gen X and Gen Z categories across tier 1 cities in India.
